Digging a Hole

Friday, November 10, 2006

Health Care

Oh, werd?
So, something has been really bothering me recently. If you live in the NJ/NJ radio market, perhaps it is bothering you as well. I refer to the Sloan-Kettering Cancer Center ads. It features the following veiled threat:
"Patients treated at Sloan-Kettering often have better outcomes than patients treated at other facilities."
This line is creepy for two reasons:
1) It is delivered by a woman with the world's most futuristic British voice. You can imagine she also gets hired by spaceship manufacturers to record, "This ship will self-destruct," or maybe by Level 4 bio-hazard research centers to announce, "Floor 2 is contaminated."
2) "Better outcomes?!" Basically, they don't die. You don't have "better" cancer. You either survive or it gets you.
Maybe this is deliberate. People in the NY/NJ region are used to finely worded death threats. We live amongst the Mafia.
Mafia hitman: "People who don't testify at my cousin's trial often have better outcomes than state witnesses."
See? Same thing.
Anyway, this was bugging me. Maybe it was bugging you, too.

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